MRKG 1302 - Principles of Retailing (3 Credit Hours)

Campus Location: BHC, CVC, EFC, ECC, MVC, NLC, RLC

Introduction to the retailing environment, types of retailers, current trends, the employment of retailing techniques, and factors that influence retailing.

Background Search Required: No

Course Hour Configuration
(3 Lec.)

CTE

This is a WECM Course Number.