MRKG 1311 - Principles Of Marketing (3 Credit Hours)

Campus Location: BHC, CVC, EFC, ECC, MVC, NLC, RLC

Introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues.

Background Search Required: No

Course Hour Configuration
(3 Lec.)

CTE

This is a WECM Course Number.