MRKG 2348 - Marketing Research and Strategies (3 Credit Hours)

Campus Location: BHC, CVC, EFC, ECC, MVC, NLC, RLC

Designed to enhance student understanding of the marketing environment and the dynamic interrelationships of the functions of marketing price, channels of distribution, promotion, and product responsibility. Provides a simulated marketing environment for experience in marketing decision-making and provides practical experiences in analyzing market cases for the students.

Background Search Required: No

Course Hour Configuration
(3 Lec.)

CTE

This is a WECM Course Number.