MRKG 2349 - Advertising and Sales Promotion (3 Credit Hours)

Campus Location: BHC, CVC, EFC, ECC, MVC, NLC, RLC

Integrated marketing communications. Includes advertising principles and practices. Emphasizes multi-media of persuasive communication including buyer behavior, budgeting, and regulatory constraints.

Background Search Required: No

Course Hour Configuration
(3 Lec.)

CTE

This is a WECM Course Number.