Sep 19, 2025  
Dallas College Catalog 2024-2025 
    
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Dallas College Catalog 2024-2025 [ARCHIVED CATALOG]

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MRKG 2372 - Advanced Customer Relationship Management (3 Credit Hours)

Campus Location: BHC, CVC, EFC, ECC, MVC, NLC, RLC

The strategic, analytical, operational, and collaborative study of customer relationship management processes, systems, and technologies using primary and secondary data to improve customer satisfaction and retention, increase efficiency, and improve sales.

Prerequisites: (Recommended)  MRKG 1301, MRKG 1302, MRKG 1311 and MRKG 2333.
Course Hour Configuration
(3 Lec.)

ACAD

This is a Local Need Course.


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