Marketing A.A.S.

Location(s): Brookhaven, Cedar Valley, Eastfield, El Centro, Mountain View, North Lake, Richland

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(Associate of Applied Science Degree)

Offered on all campuses

Students pursuing this award program are required to meet Texas Success Initiative (TSI) standards and course prerequisites.
Complete at least 25% of the credit hours required for graduation through instruction by Dallas College.

Degree Plan Code: AAS.MARKETING

The Marketing AAS degree provides students with core marketing skills needed to create, communicate, and deliver information about an organization’s products and services to increase sales. Digital marketing, sales, and customer service are covered through courses that incorporate problem-solving, creative thinking, and communication skills. Students will study areas of interest including sports marketing, retail sales/marketing, social media, market research, selling and customer relationship management (CRM). Students apply classroom knowledge to real-life business situations by participating in Cooperative (COOP) work experiences with external companies.

Semester 1

Semester Total: 18 Credit Hours

Semester 2

Semester Total: 12 Credit Hours

Semester 3

Semester Total: 12 Credit Hours

Semester 4

ENGL 1301 - Composition I (3 Credit Hours)
SPCH 1311 - Introduction to Speech Communication (3 Credit Hours) OR
SPCH 1315 - Public Speaking (3 Credit Hours)
Elective - Humanities/Fine Arts (3 Credit Hours)++
Elective - Math Elective (3 Credit Hours)+++
Elective - Social/Behavioral Science(3 Credit Hours)++++
MRKG 2381 - Cooperative Education-Marketing/Marketing Management, General (3 Credit Hours)

Semester Total: 18 Credit Hours

Minimum Hours Required: 60 Credit Hours

Electives

+Marketing Elective - Students must select from the following:
MRKG 1313 - Public Relations (3 Credit Hours)
MRKG 1371 - Sports Marketing (3 Credit Hours)
FSHN 1312 - Apparel and Accessories Marketing Operations (3 Credit Hours)
FSHN 2301 - Fashion Promotion (3 Credit Hours)
IBUS 1349 - International E-Commerce Systems (3 Credit Hours)
IBUS 1354 - International Marketing Management (3 Credit Hours)
RELE 1321 - Real Estate Marketing (3 Credit Hours)
++Humanities/Fine Arts Elective - must be selected from the AAS Core Options for Humanities/Fine Arts .

+++Math Elective - must be selected from the AAS Core Options for Mathematics .

++++Social/Behavioral Sciences Elective - must be selected from the AAS Core Options for Social/Behavioral Sciences .

Note(s)

*MRKG 2381 Cooperative Education-Marketing/Marketing Management, General is the capstone experience for this award.

NOTE: Students enrolling in this program who plan to transfer to a four-year institution should consult an advisor or counselor regarding transfer requirements and the transferability of these courses to the four-year institution of their choice.